House of Mosaic Website Refresh & E-Commerce Funnel

House of Mosaic Candles E-Commerce & Subscription Website

Client: House of Mosaic Candles

Industry: Candles & Home Fragrance • Wellness • Retail • E-Commerce

Services Provided: Website Design • E-Commerce Design • Copywriting • SEO

Platform: WordPress • WooCommerce

PROJECT OVERVIEW

House of Mosaic Candles needed a website refresh that improved the look, usability, and customer journey without rebuilding the entire site. The project focused on updating the homepage, typography, mobile responsiveness, and visual styling while adding a scent quiz funnel and post-purchase email sequence to support product discovery, list growth, and customer follow-up.

PROJECT GOALS

• Modernize the existing website without a full redesign
• Improve mobile responsiveness and overall usability
• Create a cleaner, more polished visual presentation
• Help customers discover products based on scent preferences
• Grow the email list through a guided quiz funnel
• Improve communication throughout the post-purchase experience

WHAT WE DESIGNED

• Refreshed homepage layout and visual styling
• Updated typography system
• Improved mobile layout and responsive behavior
• Interactive scent quiz funnel
• Mailing list lead capture integration
• Post-purchase email notification sequence

RESULTS

• Improved usability across mobile devices
• Made product discovery more interactive and personalized
• Added a stronger path from browsing to email signup and purchase
• Improved customer communication after checkout

TECHNOLOGIES USED

WordPress • WooCommerce • PayPal