Shaaree McCalpine Speaker & Author Website
Industry: Speaking • Mental Health • Personal Development • Author • Consulting
Services Provided: Website Design • Landing Page Design •O
Platform: WordPress
PROJECT OVERVIEW
Shaaree McCalpine is a nationally featured speaker, licensed therapist, author, and attachment and emotional intelligence expert. The project included a focused two-page website experience: a main personal brand website centered on her speaking and professional services, plus a dedicated author landing page created to promote I Close My Eyes to Breathe and guide visitors toward purchasing the book and engaging with related resources.
PROJECT GOALS
- Position Shaaree as a credible speaker and thought leader
- Clearly communicate her speaking, therapy, and consulting expertise
- Create a focused path for speaking inquiries and bookings
- Give the book its own dedicated promotional experience
- Support book sales and related resource discovery
- Connect Shaaree’s personal brand, speaking platform, and author work
WHAT WE DESIGNED
- Custom WordPress personal brand website
- Dedicated author and book landing page
- Speaker-focused content and booking sections
- Book sales and resource call-to-action sections
- Reader testimonial and social proof layouts
- Responsive mobile layouts
RESULTS
- Created a stronger distinction between Shaaree’s professional brand and author platform
- Made speaking opportunities and expertise easier to understand
- Gave the book a focused destination with a clear purchase journey
- Improved the organization of multiple offerings under one personal brand
- Created a cohesive experience across speaking, author, and professional content
TECHNOLOGIES USED
- CATEGORY Web Design & Development
- TAGS Website Design , Woocommerce , Wordpress
