RUNGRL x HOKA Legacy of Movement Campaign

Industry: Fitness • Wellness • Women’s Health • Community Campaigns

Services Provided: Social Media Design • Campaign Design • Visual Storytelling

PROJECT OVERVIEW

HOKA invited RUNGRL to lead its Women’s History Month campaign with a narrative honoring Black women’s generational impact on wellness. The Legacy of Movement campaign was translated into a storytelling-driven social media series centered on rituals, relationships, and resilience, with visuals designed to support the message of care, heritage, and movement across multiple formats.

PROJECT GOALS

• Support a Women’s History Month campaign with strong visual storytelling
• Honor Black women’s generational influence on wellness and movement
• Create cohesive graphics for multiple social media formats
• Balance campaign messaging with warm, human-centered imagery
• Build a polished visual system that felt editorial and brand-aligned

WHAT WE DESIGNED

• Social media campaign graphics
• Square, vertical, and horizontal layouts
• Storytelling-based promotional visuals
• Branded typography and graphic treatments
• Photo-driven collage compositions
• Athlete feature campaign graphic

RESULTS

• Created a cohesive visual identity for the campaign rollout
• Strengthened the connection between campaign messaging and imagery
• Supported storytelling across multiple content formats
• Delivered a polished, editorial-style social media presence
• Built a flexible design system for campaign extensions and features

TECHNOLOGIES USED

Adobe Photoshop